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BLUM " Not Just Fun and games" CoinDesk

 

Notably, the Tap-to-Earn approach is being adopted by applications other than games. A hybrid crypto exchange Blum by ex-Binance top managers started with a simple clicker and Quest-to-Earn mechanism and managed to attract 30 million users before launching the core product functionality. This is an indication that Tap-to-Earn is essentially viewed as an effective onboarding tool and lucrative revenue source.

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